A robust herbal bitter that has become one of the symbols of Italy. Crafted according to a recipe that is held under strict secrecy. It is only revealed that the beverage incorporates about 40 different herbs and spices, resulting in a unique and unparalleled flavor with a distinctive interplay of sweet and bitter notes. The liqueur was named after Princess Elena of Montenegro, who married Italian King Victor Emmanuel III in the year the drink was crafted.